The Advantage of Standardisation as a Management Instrument in Companies

Lead author: Lars-Peter Hoops       Year: 2003      

Publication Abstract

The advancing liberalisation of global markets is influencing the actions of enterprises with national and international operations to an increasing extent. Liberalisation offers many enterprises the opportunity to open up new sales markets; however, at the same time this results in an intensification of competition between competing enterprises at the global level. In order to survive on the market in the long term, enterprises are therefore forced to adapt their internal structures and processes to the dynamic and discrete competitive conditions. Here the selection and efficient in-company implementation of a competitive strategy is of considerable importance as this assures long-term company success. In-company standardisation' offers numerous opportunities to support competitive strategies in a sustainable manner and thus represents an efficient instrument for strengthening the competitiveness of enterprises. The aim of this research project is to illustrate the strategic potential in-company standardisation has. First some relevant definitions are given. Then current typologies of competitive strategies are discussed with regard to their suitability for the following working steps. In the third chapter functional strategies are derived which implement the competitive strategies within the company. In the next chapter a closer look at different in-company standards is taken. Then some examples are given on the use of in-company standards which support the competitive strategies described in the fifth chapter. Subsequently the results from a company inquiry provide an overview of the relevance in-company standards in the sector of mechanical engineering presently have. In the seventh chapter the optimum standardisation mixes for the competitive strategies of cost leadership and differentiation are identified and discussed. Finally the results of this research project are summarised and a brief outlook on further possible research is provided.


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  • Publication type:

    • Institutional publication
  • Other authors:

    • Lars-Peter Hoops